BUZZMARKETING - GET PEOPLE TO TALK ABOUT YOUR STUFF

In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing-which many people talk about these days but few truly understand. He draws on real-world examples of companies that got people to talk about their stuff-from Miller Lite during the 'Tastes Great-Less Filling' era, to American Idol's stunning use of buzz to become a global phenomenon, to current companies that find creative ways to break through the ad-glutted marketplace.