CHEMISTRY

McMurry/Fay makes the right connections in general chemistry topically, visually, and quantitatively. Chemistry is mastered when students make the right connections in three key areas; topics that are related, conceptual reasoning with quantitative work, and the different modes of communicating information. McMurry/Fay breaks through the boundaries traditionally imposed by textbooks that have historically made it difficult for students to make these connections on their own. Topic Connections, Conceptual and Quantitative parallel presentation, and Text-Graphic Integration Objects make these critical connections clear and visible, so students see the chemistry the first time. When you see the connections, you see the chemistry.