CORPORATE ENTREPRENEURSHIP

Vijay Sathe examines how top managers - corporate executives, division general managers and the division's top management team members - influence corporate entrepreneurship, specifically new business creation in a corporate division. 'Corporate Entrepreneurship' takes the reader into the real world of top managers to explore a relatively uncharted territory in a systematic and comprehensive way. The business realities, the management culture, the corporate philosophy, the organizational politics, the personalities, and the personal agendas of the people at the top are vividly portrayed in these pages. New business creation is innately difficult and it does not help that top managers are insufficiently educated and trained for it. This book offers both a theory of corporate entrepreneurship based on the real-world experience of top managers and practical advice on how to manage it for better results.