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    CULTURAL DIMENSION OF INTERNATIONAL BUSINESS, THE
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    560926

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    Sinopse

    The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing. KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person. MARKET: For cross-cultural trainers and human resources personnel.
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    Especificações

    ISBN9780131927674
    Pré vendaNão
    Peso250g
    Livro disponível - pronta entregaNão
    Tipo itemLivro Nacional
    Número de páginas224
    Número da edição5ª EDIÇÃO - 2005
    Código Interno560926
    Código de barras9780131927674
    AcabamentoPAPERBACK
    AutorFERRARO, GARY
    EditoraPRENTICE HALL
    Sob encomendaSim

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