E-BUSINESS 2.0 - ROADMAP FOR SUCCESS

As students learn the strategies of business operations, it's ever more important that they learn how to take maximum advantage of e-business. Ravi Kalakota and Marcia Robinson have created a timely follow-up to 'E-Business 2.0'. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business presents and identify the fundamental design principles for building a successful e-business blueprint. This edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution.