E-BUSINESS AND E-COMMERCE MANAGEMENT WITH COMPANION WEBSITE WITH GRADE TRACKER STUDENT ACCESS

This text covers all aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It has a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
Learn from in-depth cases on global organisations such as Amazon, the BBC and eBay, on regional companies such as Tesco and dabs, and on start-ups such as Northwest Supplies and Zopa. Get the latest on new e-business technologies and 'Web 2.0' applications including blogging, Really Simple Syndication (RSS), instant messaging, podcasting, digital TV and mobile marketing. Understand the challenges of security in the face of hacking, viruses, SPAM, identity theft, and the legal constraints on data protection, privacy and accessibility. Keep up with cutting-edge e-marketing and E-CRM techniques, such as affiliate, search engine and viral marketing, and the use of ‘customer personas’ and value analysis. Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organisation. Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, 'E-Business and E-Commerce Management' is an essential text to keep pace with technology, strategy and implementation.