E-BUSINESS AND E-COMMERCE MANAGEMENT WITH COMPANION WEBSITE WITH GRADE TRACKER STUDENT ACCESS
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Sinopse
Learn from in-depth cases on global organisations such as Amazon, the BBC and eBay, on regional companies such as Tesco and dabs, and on start-ups such as Northwest Supplies and Zopa. Get the latest on new e-business technologies and 'Web 2.0' applications including blogging, Really Simple Syndication (RSS), instant messaging, podcasting, digital TV and mobile marketing. Understand the challenges of security in the face of hacking, viruses, SPAM, identity theft, and the legal constraints on data protection, privacy and accessibility. Keep up with cutting-edge e-marketing and E-CRM techniques, such as affiliate, search engine and viral marketing, and the use of ‘customer personas’ and value analysis. Learn a structured approach to plan and implement, assess and improve e-business strategy for different types of organisation. Developed for students studying e-business and e-commerce at undergraduate or postgraduate level, and also used by many business managers, 'E-Business and E-Commerce Management' is an essential text to keep pace with technology, strategy and implementation.
Ficha técnica
Especificações
ISBN | 9781405847063 |
---|---|
Pré venda | Não |
Peso | 740g |
Autor para link | CHAFFEY DAVE |
Livro disponível - pronta entrega | Não |
Dimensões | 23 x 16 x 1 |
Tipo item | LIVRO IMPORTADO ADQ MERC INTERNO |
Número de páginas | 663 |
Número da edição | 3ª EDIÇÃO - 2007 |
Código Interno | 565609 |
Código de barras | 9781405847063 |
Acabamento | PAPERBACK |
Autor | CHAFFEY, DAVE |
Editora | PRENTICE HALL |
Sob encomenda | Sim |