ECONSULTANT- GUIDING CLIENTS TO NET

Rick Freedman delves through the theoretical to unearth the daily challenges of helping clients to achieve their Internet objectives. He details the differences between the technology-focused role of traditional consulting and the strategy-focused role of Internet consulting, outlines the specific areas in which consultants need to advise their clients, and presents the basics of web marketing including the use of search engines, e-mail, and 'communities of interest' to promote the client’s web presence.