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    EMARKETING EXCELLENCE
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    522164

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    Sinopse

    'EMarketing eXcellence' third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC? planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a criticaland far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
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    ISBN9780750689458
    Pré vendaNão
    Peso590g
    Autor para link
    Livro disponível - pronta entregaNão
    Tipo itemLivro Nacional
    Número de páginas528
    Número da edição3ª EDIÇÃO - 2008
    Código Interno522164
    Código de barras9780750689458
    AcabamentoPAPERBACK
    AutorSMITH, PAUL | CHAFFEY, DAVE
    EditoraBUTTERWORTH-HEINEMANN
    Sob encomendaSim

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