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    EPIC CONTENT MARKETING

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    727869

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    Sinopse

    How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?

    Epic Content Marketing.

    One of the world's leading experts on content marketing, Joe Pulizzi explains how to draw prospects and customers in by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content (and sales messages) our customers don't care about.

    "Epic Content Marketing" takes you step by step through the process of developing stories that inform and entertain and compel customers to act--without actually telling them to. Epic content, distributed to the right person at the right time, is how to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about.

    Once we hook customers in with epic content, they reward us by sending our sales through the roof.
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    Especificações

    ISBN9780071819893
    Pré vendaNão
    Peso286g
    Autor para link
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas256
    Número da edição1ª EDIÇÃO - 2013
    Código Interno727869
    Código de barras9780071819893
    AcabamentoHARDCOVER
    AutorPULIZZI, JOE
    EditoraMCGRAW-HILL
    Sob encomendaSim

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