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Sinopse
* Strong international focus: case studies and vignettes representing Asia-Pacific, Europe and the US.
* Comprehensive coverage, focusing on both B2B and B2C marketing.
* Expert insights into the latest innovations in the sector, from technological developments, CRM and customer loyalty to issues of social responsibility.
Financial Services Marketing will help both the student and the practitioner to develop a firm grounding in the fundamentals of: financial services strategy, customer acquisition, and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.
Ficha técnica
Especificações
ISBN | 9780750669979 |
---|---|
Pré venda | Não |
Peso | 464g |
Autor para link | ENNEW CHRISTINE,WAITE NIGEL |
Livro disponível - pronta entrega | Não |
Dimensões | 23 x 16 x 2 |
Tipo item | LIVRO IMPORTADO ADQ MERC INTERNO |
Número de páginas | 416 |
Número da edição | 1ª EDIÇÃO - 2006 |
Código Interno | 529616 |
Código de barras | 9780750669979 |
Acabamento | PAPERBACK |
Autor | ENNEW, CHRISTINE | WAITE, NIGEL |
Editora | BUTTERWORTH-HEINEMANN ** |
Sob encomenda | Sim |