FOUNDER DISCIPLINE

At a time when AI is dramatically reducing the distance between an idea and a working product, building the product is no longer the biggest challenge. The real challenge is choosing the right product for the right market. This book translates scientific research into a practical methodology that teaches founders to think like their own venture capitalist. It shows how ideas, features, and projects should first be validated, then prioritised based on Time-to-Value, and only then receive further investment. In this way, time, money, and other scarce resources are systematically allocated to the opportunities with the greatest potential for value creation.