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The story of the ghostwriting of Alfred P. Sloan's best-selling memoir, General Motor's attempts to block the book's publication, and the author's eventual triumph over the corporation.
Published in 1964, My Years with General Motors was an immediate best-seller and today is considered one of the few classic books on management. The book is the ghostwritten memoir of Alfred P. Sloan, Jr. (1875-1966), whose business and management strategies enabled General Motors to overtake Ford as the dominant American automobile manufacturer in the 1920s and 1930s.
Published in 1964, My Years with General Motors was an immediate best-seller and today is considered one of the few classic books on management. The book is the ghostwritten memoir of Alfred P. Sloan, Jr. (1875-1966), whose business and management strategies enabled General Motors to overtake Ford as the dominant American automobile manufacturer in the 1920s and 1930s.
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Ficha técnica
Especificações
| ISBN | 9780262134101 |
|---|---|
| Pré venda | Não |
| Peso | 363g |
| Autor para link | MCDONALD JOHN |
| Livro disponível - pronta entrega | Sim |
| Dimensões | 20.3 x 13.7 x 1.9 |
| Tipo item | Livro Importado |
| Número de páginas | 220 |
| Código Interno | 134400 |
| Código de barras | 9780262134101 |
| Acabamento | HARDCOVER |
| Autor | MCDONALD, JOHN |
| Editora | MIT PRESS |
| Sob encomenda | Não |
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