GLOBAL STRATEGY AND THE ORGANIZATION

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That’s why students need a strategic framework that they can apply in a global setting. In 'Global Strategy and Organization', awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities byestablishing the necessary presence in all key markets; convert global presence into global competitive advantage; cultivate a global mindset; strive to reinvent the rules of the global game. Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author’s findings.