HANDBOOK HOSPITALITY MARKETING MANAGEMENT

This handbook consists of 19 chapters which critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners. An unprecedented collection of mainstream hospitality marketing research topics from internationally renowned researchers; A balanced and comprehensive treatment of both theoretical and practical issues for each topic; Vital information for students, researchers and practitioners alike.