HOW THE MIGHTY FALL - AND WHY SOME COMPANIES NEVER GIVE IN

Good to Great and Built to Last identified the distinguishing characteristics shared by companies that not only achieved greatness, but also sustained it. In How the Mighty Fall, Jim Collins considers the "dark side," offering a perspective on how afall from greatness can happen -- to even the seemingly invincible. Adapting the very methodology that established Good to Great as a landmark, How the Mighty Fall shows that every institution, no matter how great, is vulnerable to decline, but recovery is possible. In some cases, companies emerge stronger -- even after having crashed into the depths of a near-catastrophic fall. Collins presents a framework that will help business leaders and companies identify the "silent creep of impending doom" and swiftly set a correction course. Rigorous in its analysis, surprising in its findings, How the Mighty Fall is an in-depth look at the decline of some of our nation’s greatest companies and a useful tool for companies and individuals seeking to avoid such a fate.