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    HOW TO MAKE MONEY WITH SOCIAL MEDIA
    Ref:
    637708

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    Sinopse

    Marketers, executives, and entrepreneurs are seeking more effective ways to utilize social media to make money and they are struggling to wade through the hype and unproven techniques being offered up by self proclaimed experts. Now, there is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how to avoid crucial pitfalls that other companies have encountered, so you make the most of limited resources, and strengthen your brand instead of placing it at risk. Turner and Shah present comprehensive and realistic coverage of these and many other key topics: What social media is not, why your first campaign failed, and what to do differently next time How to think about social media, plan effectively, and set yourself up for success How to make the most of YouTube, LinkedIn, Facebook, and Twitter and go beyond them How to measure brand sentiment, target market engagement, and return on investment How to identify key strategies, major objectives, and competitive issues, and integrate social media into broader marketing campaigns
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    Especificações

    ISBN9780132100564
    Pré vendaNão
    Peso339g
    Autor para link
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas304
    Número da edição1ª EDIÇÃO - 2010
    Código Interno637708
    Código de barras9780132100564
    AcabamentoPAPERBACK
    AutorTURNER, JAMIE | SHAH, RESHMA
    EditoraFT PRESS
    Sob encomendaSim

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