IN PURSUIT OF ELEGANCE - WHY THE BEST IDEAS HAVE SOMETHING MISSING

In this thought-provoking exploration of why certain events, products, and people capture our imaginations, and loyalty, Matthew May defines elegance as the elusive combination of unusual simplicity and surprising power, and pinpoints the four key elements that characterize it - seduction, subtraction, symmetry, and sustainability. In a story-driven narrative that sheds light on the need for elegance in design, engineering, physics, art, urban planning, sports, work, May offers a surprising array of stories that illustrate why what’s "not there" often matters more than what is.