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Sinopse
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
'The Long Tail' is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what?s commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Ficha técnica
Especificações
ISBN | 9781401308605 |
---|---|
Pré venda | Não |
Peso | 266g |
Autor para link | ANDERSON CHRIS |
Livro disponível - pronta entrega | Não |
Dimensões | 23 x 16 x 1 |
Tipo item | Livro Importado |
Número de páginas | 238 |
Número da edição | 1ª EDIÇAO - 2006 |
Código Interno | 224741 |
Código de barras | 9781401308605 |
Acabamento | PAPERBACK |
Autor | ANDERSON, CHRIS |
Editora | HYPERION BOOKS |
Sob encomenda | Não |