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    LOSING THE SIGNAL
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    762684

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    Sinopse

    In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong?
    Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
    With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones.
    Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.
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    Especificações

    ISBN9781250060174
    SubtítuloTHE UNTOLD STORY BEHIND THE EXTRAORDINARY RISE AND SPECTACULAR FALL OF BLACKBERRY
    Pré vendaNão
    Peso322g
    Autor para link
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas288
    Número da edição1ª EDIÇÃO - 2015
    Código Interno762684
    Código de barras9781250060174
    AcabamentoHARDCOVER
    AutorMCNISH, JACQUIE | SILCOFF, SEAN
    EditoraFLATIRON PUBLISHING
    Sob encomendaSim

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