LOYALTY EFFECT, THE - THE HIDDEN FORCE BEHIND GROWTH, PROFITS, AND LASTING VALUE

'The Loyalty Effect' shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it. His startling conclusion: Even a small improvement in customer retention can double profits in your company. 'The Loyalty Effect' will change the way you think about loyalty, profits, and the nature of business.