LOYALTY RULES - HOW TODAY'S LEADERS BUILD LASTING RELATIONSHIPS

In this book, Fred Reichheld argues that loyalty provides the acid test for leadership in today's volatile business environment, and that most leaders deserve failing grades. In 'Loyalty Rules', he moves from theory to practice, using vivid stories from many of today's most successful companies to illustrate how superior leaders create networks of mutually beneficial, trust-inspiring partnerships between customers, employees, suppliers, and investors.