MANAGING MARKETING

Section 1 Organisational Competence Topic Area 1 Structure and Operations Topic Area 2 Systems and Processes Topic Area 3 Products and services Topic Area 4 Culture Topic Area 5 Brand Integrity and Reputation Section 2 Personal Competence Topic Area1 Motivation Topic Area 2 Leadership and Teams Topic Area 3 Skills Functional Technical Professional Topic Area 4 Problem Solving and Creativity Topic Area 5 Personal Communications Section 3 Resource and Capabilities Topic Area 1 Finance and Materials Topic Area 2 Knowledge, Information and Intelligence Topic Area 3 Technology and Time.