MARKET BUSTERS - 40 STRATEGIC MOVES THAT DRIVE EXCEPTIONAL BUSINESS GROWTH

Based on an extensive three-year study, McGrath and MacMillan identify five arenas in which exceptional growth opportunities can be found: the customer experience, reconfigured offerings and services, key metrics, industry dynamics, and emerging market shifts. The authors outline forty specific marketbusting moves and provide practical tools and checklists to help leaders determine the best move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively.