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Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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Especificações
| ISBN | 9780136009986 |
|---|---|
| Pré venda | Não |
| Peso | 911g |
| Autor para link | KELLER KEVIN LANE,KOTLER PHILIP |
| Livro disponível - pronta entrega | Não |
| Dimensões | 23 x 16 x 1 |
| Tipo item | LIVRO IMPORTADO ADQ MERC INTERNO |
| Número de páginas | 816 |
| Código Interno | 554988 |
| Código de barras | 9780136009986 |
| Autor | KELLER, KEVIN LANE | KOTLER, PHILIP |
| Editora | PRENTICE HALL |
| Sob encomenda | Sim |
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