NO WAY

Greed, hubris and narcissism: qualities that define many leaders and have grown to be part of today s society and structures. Too often these qualities are seen as key ingredients for successful leadership, while they are actually a recipe for disaster. The so-called profit of this type of leadership runs at the expense of ourselves. In this book Bruno Rouffaer encourages leaders to find new motives: altruism, humility, the quest for balance, which see man as a whole and combine sustainable growth with the wellbeing of future generations. No Way advocates change: the Big bad boss era is over!