PROFIT FROM THE CORE - GROWTH STRATEGY IN AN ERA OF TURBULENCE

'Profit from the Core' argues that a timeless strategic principle -- building market power in a well-defined core business -- remains the key source of competitive advantage and the most viable platform for successful expansion. Based on a 10-year study of 2,000 companies conducted by Bain & Company, the book identifies three factors that differentiate growth strategies that succeed from those that fail: (1) reaching full potential in the core business; (2) expanding into businesses adjacent to that core; and (3) preemptively redefining the core business in times of market turbulence.