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    SELLING BLUE ELEPHANTS - HOW TO MAKE GREAT PRODUCTS THAT PEOPLE WANT BEFORE THEY EVEN KNOW THEY WANT
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    543877

    Por: R$ 70,00

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    Sinopse

    What was life like before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew customers would want, before customers knew they wanted them. Customers can actually help companies create their next product. Rule Developing Experimentation (RDE) is a solution-oriented learning experience. RDE is the systematized process of designing, testing and modifying alternative ideas, packages, products, or services in a disciplined way so that the developer and marketer discover what appeals to the customer, even if the customer can't articulate the need, much less the solution. The book begins by presenting best practices in the RDE from some of today's top companies: HP, Prego, Vlasic, and Mastercard. It then goes on to examine RDEs use in innovation and design, and goes on to examine its possible uses in the international, political, bioinformatics, and finance areas.
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    Especificações

    ISBN9780136136682
    Pré vendaNão
    Peso304g
    Autor para link
    Livro disponível - pronta entregaNão
    Tipo itemLivro Importado
    Número de páginas272
    Número da edição1ª EDIÇÃO - 2007
    Código Interno543877
    Código de barras9780136136682
    AcabamentoHARDCOVER
    AutorMOSKOWITZ, HOWARD R.
    EditoraWHARTON PUBLISHERS
    Sob encomendaSim

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