START WITH WHY

In studying the leaders who've had the greatest influence in the world, Simon Sinek can have discovered that they all think, act, and communicate in the exact same way - and it may be the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Drawing on a range of real-life stories, Sinek attempts to weave together a vision of what it truly takes to lead and inspire.