STRATEGIC MANAGEMENT - 7E

Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management — one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more:
*A new box on e-commerce appears in every chapter
*A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter
*Up-to-date international coverage has been integrated throughout the text
*Over 50 Experiential Exercises that help you learn new management skills
*A practical — not theoretical — orientation that shows you how to apply what you're reading about
*Available with "Mastering Strategy" — the most extensive cross-platform business education resource in the world
MYPHLIP — Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.