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    STRATEGIC MANAGEMENT: CONCEPTS AND CASES
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    502308

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    STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic managementprocess to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. In addition to the concepts portion, the text includes 35 compelling case studies or you can easily build your own case selections from premier providers such as Harvard, Ivey, and Darden.
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    ISBN9780324316940
    Pré vendaNão
    Peso1108g
    Livro disponível - pronta entregaNão
    Tipo itemLivro Importado
    Número de páginas992
    Número da edição7ª EDIÇAO - 2007
    Código Interno502308
    Código de barras9780324316940
    AcabamentoHARDCOVER
    AutorHITT, MICHAEL A. | IRELAND, DUANE | HOSKISSON, ROBERT E.
    EditoraSOUTH-WESTERN PUBLISHING
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