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Sinopse
This paradox sets up a ubiquitous but little-understood tradeoff. Because managers feel they must base their strategies on assumptions about an unknown future, the more ambitious of them hope their guesses will be right – or that they can somehow adapt to the turbulence that will arise. In fact, only a small number of lucky daredevils prosper, while many more unfortunate, but no less capable managers find themselves at the helms of sinking ships. Realizing this, even if only intuitively, most managers shy away from the bold commitments that success seems to demand, choosing instead timid, unremarkable strategies, sacrificing any chance at greatness for a better chance at mere survival.
Michael E. Raynor, coauthor of the bestselling The Innovator's Solution, explains how leaders can break this tradeoff and achieve results historically reserved for the fortunate few even as they reduce the risks they must accept in the pursuit of success. In the cutthroat world of competitive strategy, this is as close as youcan come to getting something for nothing.
Ficha técnica
Especificações
ISBN | 9780385516228 |
---|---|
Pré venda | Não |
Peso | 357g |
Autor para link | RAYNOR MICHAEL |
Livro disponível - pronta entrega | Não |
Dimensões | 23 x 16 x 1 |
Tipo item | Livro Importado |
Número de páginas | 320 |
Número da edição | 1ª EDIÇÃO - 2007 |
Código Interno | 506817 |
Código de barras | 9780385516228 |
Acabamento | HARDCOVER |
Autor | RAYNOR, MICHAEL |
Editora | DOUBLEDAY |
Sob encomenda | Não |