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    THE CORPORATE STARTUP

    Ref:
    911712

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    Sinopse

    A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation.

    Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship

    The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. • The world around us is changing rapidly. There is now more pressure on established companies to innovate. • The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. • The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. • The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.

    This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year.

    Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology -applying Lean Startup principles and more- for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.
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    Especificações

    ISBN9789462763074
    Pré vendaNão
    Peso500g
    Autor para link
    Livro disponível - pronta entregaNão
    Dimensões21 x 14 x 1
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas300
    Número da edição1ª EDIÇÃO - 2019
    Código Interno911712
    Código de barras9789462763074
    AcabamentoPAPERBACK
    AutorVIKI, TENDAYI | TOMA, DAN | GONS, ESTHER
    EditoraMANAGEMENT IMPACT PUBLISHING
    Sob encomendaSim

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