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    THOUGHT LEADERSHIP MANAGEMENT
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    500525

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    Sinopse

    Businesses that are considered thought leaders are also the recognized leaders in their field. What differentiates them from the competition is that consumers acknowledge that these companies deeply understand their business, the needs of their customers, and the broader marketplace in which they operate. This kind of understanding is increasingly necessary for success in any field, but cultivating it in the marketing world represents a special challenge. Thought Leadership Marketing meets thatchallenge with tools and techniques for breaking through the cacophony of marketing noise. Written by a marketer who has worked to innovate on and develop thought leadership marketing, the book provides step-by-step guidance on how marketing executive can become recognizes as the industry’s brightest and best. The book's lucid text and a wealth of real-world examples guide readers through a detailed process filled with tips and secrets.
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    Especificações

    ISBN9780976426691
    Livro disponível - pronta entregaNão
    Tipo itemLivro Importado
    Número de páginas300
    Número da edição1ª EDICAO - 2007
    Código Interno500525
    Código de barras9780976426691
    AcabamentoPAPERBACK
    AutorGENKIN, LARRY
    EditoraLARSTAN PUBLISHING
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