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Sinopse
Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.
Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.
Ficha técnica
Especificações
ISBN | 9781422160596 |
---|---|
Subtítulo | THE ESSENTIAL GUIDE TO COMPETITION AND STRATEGY |
Pré venda | Não |
Peso | 232g |
Autor para link | MAGRETTA JOAN |
Livro disponível - pronta entrega | Não |
Dimensões | 23 x 16 x 1 |
Idioma | Inglês |
Tipo item | Livro Importado |
Número de páginas | 208 |
Número da edição | 1ª EDIÇÃO - 2011 |
Código Interno | 696247 |
Código de barras | 9781422160596 |
Acabamento | HARDCOVER |
Autor | MAGRETTA, JOAN |
Editora | HARVARD BUSINESS REVIEW PRESS |
Sob encomenda | Sim |