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    UNDERSTANDING MICHAEL PORTER

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    696247

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    Sinopse

    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.

    Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.

    Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.
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    Especificações

    ISBN9781422160596
    SubtítuloTHE ESSENTIAL GUIDE TO COMPETITION AND STRATEGY
    Pré vendaNão
    Peso232g
    Autor para link
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas208
    Número da edição1ª EDIÇÃO - 2011
    Código Interno696247
    Código de barras9781422160596
    AcabamentoHARDCOVER
    AutorMAGRETTA, JOAN
    EditoraHARVARD BUSINESS REVIEW PRESS
    Sob encomendaSim

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