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    WHERE GOOD IDEAS COME FROM - THE NATURAL HISTORY OF INNOVATION
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    640221

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    Sinopse

    Johnson- writer, Web guru, and bestselling author of Everything Bad Is Good for You - delivers a sweeping look at innovation spanning nearly the whole of human history. What sparks our great ideas? Johnson breaks down the cultural, biological, and environmental fuel into seven broad "patterns," each packed with diverse, at times almost disjointed anecdotes that Johnson synthesizes into a recipe for success. A section on "slow hunches" captivates, taking readers from the FBI's work on 9/11 to Google's development of Google News. A section on error takes us through a litany of accidental innovations, including the one that eventually led to the invention of the computer. "Being right keeps you in place," Johnson reminds us. "eing wrong forces us to explore." It's eye-opening stuff--although it does require an investment from the reader. But as fans of the author's previous work know, an investment in Johnson pays off, and those who stick with the author as he meanders through an occasional intellectual digression will come away enlightened and entertained, and with something perhaps even more useful - how to recognize the conditions that could spark their own creativity and innovation. Another mind-opening work from the author of Mind Wide Open.
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    ISBN9781594487712
    Pré vendaNão
    Peso375g
    Livro disponível - pronta entregaNão
    IdiomaInglês
    Tipo itemLivro Importado
    Número de páginas336
    Número da edição1ª EDIÇÃO - 2010
    Código Interno640221
    Código de barras9781594487712
    AcabamentoHARDCOVER
    AutorJOHNSON, STEVEN
    EditoraRIVERHEAD BOOKS
    Sob encomendaSim

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