De: R$ 0,00Por: R$ 154,42ou X de
Para envios internacionais, simule o frete no carrinho de compras.
Sinopse
Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today.
Vijay Govindarajan and Chris Trimble are the world's leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders, and teams.
Ficha técnica
Especificações
ISBN | 9781250040176 |
---|---|
Pré venda | Não |
Peso | 214g |
Autor para link | GOVINDARAJAN VIJAY |
Livro disponível - pronta entrega | Não |
Dimensões | 23 x 16 x 0.6 |
Idioma | Inglês |
Tipo item | LIVRO IMPORTADO ADQ MERC INTERNO |
Número de páginas | 192 |
Número da edição | 1ª EDIÇÃO - 2013 |
Código Interno | 806440 |
Código de barras | 9781250040176 |
Acabamento | PAPERBACK |
Autor | GOVINDARAJAN, VIJAY |
Editora | ST.MARTINS PRESS |
Sob encomenda | Sim |