REALITY CHECK - THE IRREVERENT GUIDE TO OUTSMARTING, OUTANAGING AND OUTMARKETING YOUR COMPETITION
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More uncommon common sense from the bestselling author of The Art of the Start. In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense" . . . it's time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
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Especificações
ISBN | 9781591842231 |
---|---|
Pré venda | Não |
Peso | 554g |
Autor para link | KAWASAKI GUY |
Livro disponível - pronta entrega | Não |
Tipo item | Livro Importado |
Número de páginas | 496 |
Número da edição | 1ª EDIÇÃO - 2009 |
Código Interno | 576225 |
Código de barras | 9781591842231 |
Acabamento | HARDCOVER |
Autor | KAWASAKI, GUY |
Editora | PORTFOLIO PRESS |
Sob encomenda | Não |